Raw Earth began with a simple belief — everyday objects should feel more human, more grounded, and more connected to nature.
In a world moving towards fast and artificial, we chose to slow down and create things by hand — with texture, warmth, imperfections, and soul. Every piece carries traces of the hands that made it, the earth it came from, and the stories behind it.
The People Behind Raw Earth
Lipy Bafna
Lipy is the heart and vision behind Raw Earth. Guided by a deep belief in conscious living and meaningful design, she brings warmth, intention, and soul into everything the brand creates. Her journey is rooted in creating something thoughtful — for people, for everyday living, and for a more grounded future.
Chirag Bafna
Chirag brings structure, clarity, and long-term vision to Raw Earth. With a sharp business mindset and a grounded approach, he ensures the brand grows sustainably while staying true to its core values. He believes that strong systems create the space for creativity and craftsmanship to flourish.
Jal Patel
At just 19, Jal brings a fresh perspective and an eagerness to learn to the world of business. Observant, open-minded, and driven by curiosity, he continues to grow alongside Raw Earth while supporting the brand with new energy, ideas, and quiet enthusiasm.
At Raw Earth, every artwork begins with a human hand.
We collaborate with artists who spend hours sketching, painting, refining, and repeating every detail until it feels just right. What may look effortless often comes from years of practice, patience, and dedication.
In a world where handmade work is often underestimated with phrases like “even I could make this at home,” we want to pause and appreciate the people who make it look easy. Because true craftsmanship is not just about making — it’s about feeling, observing, and creating with intention.
Every brushstroke carries time, skill, and a piece of the artist behind it.
Keeping Terracotta Alive
Terracotta has been part of our homes and culture for generations. But today, fewer people continue this craft because it’s no longer seen as sustainable or profitable for the future.
Many local artisans and families who once worked with clay are slowly moving away from it.
Through Raw Earth, we’re trying to give terracotta a new identity - one that fits beautifully into modern spaces and everyday lifestyles while still carrying its raw, earthy soul.
We work closely with local skilled makers who continue to shape clay with the same hands and techniques passed down through generations.
And maybe, keeping this craft alive begins with something simple - choosing even one handmade terracotta piece over something mass-produced.